Beginner to Intermediate · 6 Weeks · 5 Portfolio Projects
A practical, project-based curriculum designed to teach learners how to attract customers, grow brands, generate leads, and increase sales using today's most effective digital marketing strategies. By Week 6, you'll have built a professional marketing portfolio and executed a complete marketing campaign for a real business.
Highlights
No prior marketing experience required
5 portfolio projects
Content Marketing · Social Media · SEO · Paid Ads · Email Marketing · Analytics
1 live class per week · 60–90 minutes per class
Practical assignments focused on real businesses and measurable results
What digital marketing is and why businesses rely on it
Different career opportunities in digital marketing
Understanding the customer journey and marketing funnel
Identifying target audiences and building customer personas
Branding vs. marketing
Setting up your professional marketer toolkit
Optimizing your LinkedIn profile for career opportunities
Using AI tools like ChatGPT responsibly to improve productivity
Portfolio Project — Brand & Audience Blueprint
Choose a real business (or LearnTechNow) and create:
Customer persona
Marketing funnel
Brand positioning statement
Professional LinkedIn profile
One branded social media graphic
Choosing the right social media platforms for different audiences
Building effective content pillars
Writing engaging captions and calls-to-action
Storytelling for marketing
Designing professional social media graphics using Canva
Planning consistent content with content calendars
AI-assisted content ideation and refinement
Best practices for scheduling and publishing content
Portfolio Project — Social Media Campaign
Create a complete one-week social media campaign including:
7-day content calendar
Five branded graphics
Five engaging captions
Three short-form video concepts
Platform-specific posting strategy
How search engines work
Keyword research fundamentals
On-page SEO best practices
Writing SEO-friendly content
Website optimization basics
Introduction to Google Business Profile
Improving landing page conversions
Measuring organic visibility
Portfolio Project — Website SEO Audit
Perform an SEO audit for a business website and provide:
Five target keywords
Homepage optimization recommendations
Landing page improvement suggestions
SEO action plan
Revised website copy for one page
Introduction to paid advertising
Meta (Facebook & Instagram) Ads overview
Google Ads fundamentals
Campaign objectives and audience targeting
Budget planning
Marketing KPIs and performance metrics
Understanding Google Analytics
Reading campaign reports and making improvements
Portfolio Project — Advertising Campaign Proposal
Design a complete mock advertising campaign including:
Campaign objective
Audience targeting
Budget allocation
Ad creative
Ad copy
Success metrics
Performance forecast
(No advertising spend required.)
Building email lists ethically
Creating lead magnets
Designing effective landing pages
Writing high-converting emails
Customer relationship management (CRM)
Marketing automation basics
Customer retention strategies
Introduction to affiliate marketing
Portfolio Project — Lead Generation Funnel
Create a complete lead generation system including:
Lead magnet idea
Landing page wireframe
Welcome email
Three-email nurture sequence
Sales funnel diagram
Developing complete marketing strategies
Setting SMART marketing goals
Choosing the right marketing channels
Budget planning and resource allocation
Campaign reporting
Building a professional marketing portfolio
Freelancing and finding marketing clients
Marketing ethics and best practices
Develop and present a complete marketing campaign for a real business, startup, nonprofit, or LearnTechNow.
Required:
Business overview
Customer persona
Marketing objectives
Brand positioning
14-day content calendar
Ten branded social media posts
Ten captions
Two short-form video concepts
SEO recommendations
Landing page strategy
Mock Meta advertising campaign
Mock Google Ads campaign
Email marketing sequence
Lead generation funnel
Marketing budget
KPI dashboard
10–15 minute presentation explaining your strategy
| Week | Project | Output |
|---|---|---|
| Week 1 | Brand & Audience Blueprint | Customer Persona & Brand Strategy |
| Week 2 | Social Media Campaign | Content Calendar & Social Assets |
| Week 3 | Website SEO Audit | SEO Strategy Document |
| Week 4 | Advertising Campaign Proposal | Paid Marketing Campaign |
| Week 6 | Digital Marketing Capstone | Complete Marketing Strategy Portfolio |
You finish the course with a professional digital marketing portfolio demonstrating your ability to plan, execute, and measure marketing campaigns across multiple digital channels. You'll also be equipped to pursue internships, freelance opportunities, entry-level digital marketing roles, or market your own business effectively.
Rather than focusing on theory alone, every week reflects tasks digital marketers perform daily, from audience research and content creation to campaign planning and performance analysis.
Each assignment contributes to a portfolio that learners can showcase when applying for internships, jobs, or freelance opportunities.
Learners understand how to attract, convert, and retain customers using content marketing, SEO, paid advertising, email marketing, and analytics.
Every project is built around solving real business problems and measuring meaningful marketing outcomes instead of completing isolated classroom exercises.