Social Media Management & Growth

₦25,000

6 Weeks Duration

Pre-enrolling for next cohort — starts 29 June 2026(Tentative)

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Pre-enrol for Next Cohort is active. Registration is open but your cohort begins on 29 June 2026 (tentative). You'll receive access when classes begin.

Curriculum

A rigorous, project-driven curriculum for managing social media professionally — from platform strategy and content creation to analytics, paid advertising, and growing real audiences for real brands. By Week 6, you will have managed a live social media presence, run a real ad campaign, and built a client-ready portfolio that proves your results.

Highlights

No prior experience required
6 portfolio projects, all published and results-documented
Strategy · Content Creation · Copywriting · Analytics · Paid Ads · Community Management
3 classes per week · 40–60 minutes per class

What You'll Learn

What social media management actually is — and the difference between posting and strategy
The business case for social media: how platforms drive awareness, leads, and revenue
Platform psychology: why people go to Instagram, LinkedIn, Twitter/X, TikTok, and Facebook — and what they expect from each
Platform selection: choosing the right platforms for a brand's audience and goals, not for personal preference
The social media manager's role: content creator, strategist, analyst, community manager, and client communicator
Brand voice: defining how a brand speaks, what it never says, and how it sounds distinct from every competitor
Audience research: building a data-backed picture of who you are actually talking to
Competitor analysis: mapping what the top five accounts in any niche are doing — and what they are missing
Setting SMART goals: reach, engagement, follower growth, clicks, and conversions — and why vanity metrics mislead

Project

Project 1 — Social Media Strategy Brief

Choose a real Nigerian business, community organisation, or personal brand with an existing but underperforming social media presence. Write a full strategy brief covering: an audience persona with demographics and platform behaviour, competitor analysis of three accounts in the same space, platform recommendations with justification, content pillars — the three to five core topics the account will own, a brand voice guide with three tone examples, and three SMART goals for the next 30 days. Delivered as a Notion page or Google Doc with a shareable link.

What You'll Learn

The content matrix: mapping topics against formats to plan a month of content in one session
Content pillars in practice: educational, entertaining, inspirational, and promotional — the ratio that builds audiences without burning them out
Canva for social media: designing posts, carousels, stories, and Reels covers that stop the scroll
Visual hierarchy in social content: what the eye sees first and how to direct it
Copywriting for social: the first line is the only line until the second earns its place
Writing captions that drive action: hooks, value, and calls to action
Short-form video: scripting and structuring a 30–60 second Reel or TikTok that holds attention
Hashtag strategy: how hashtags work in 2026 and how to use them without spamming
Content batching: producing a full week of content in a single session
Building a content calendar: planning 30 days of posts before the month begins

Project

Project 2 — 30-Day Content Calendar + 10 Published Posts

Build a complete 30-day content calendar for the brand from your Week 1 strategy brief. Map each post to a content pillar, format (static, carousel, video, story), and platform. Produce and publish 10 posts from the calendar — a mix of at least three formats, all designed in Canva, all with captions written using the copywriting frameworks from class. Delivered as a Notion or Google Sheet calendar plus a folder of the 10 published posts with their live links.

What You'll Learn

The metrics that matter and the metrics that lie: reach, impressions, engagement rate, saves, shares, and click-through rate
Reading native analytics: Instagram Insights, LinkedIn Analytics, TikTok Analytics, and Twitter/X Analytics
Engagement rate: how to calculate it, what a healthy rate looks like per platform, and why follower count is not a KPI
Content performance analysis: identifying what worked, what did not, and why
A/B testing on social: testing one variable at a time — caption length, hook style, post time, visual format
Best posting times: how to find the actual best time for a specific audience, not a generic guide
The monthly analytics report: what a client receives, what it contains, and how to present it
Using Google Analytics alongside social platforms: tracking how social drives real website traffic
Turning data into decisions: what to change when a content pillar underperforms

Project

Project 3 — Analytics Report & Optimisation Plan

After two weeks of published content, pull the analytics and write a formal monthly performance report. Must include: all KPIs measured against the Week 1 goals, the top three performing posts with analysis of why they worked, the bottom three with a diagnosis, engagement rate for the account overall, and a specific 30-day optimisation plan with three content changes to test. Delivered as a PDF report formatted well enough to send to a real client.

What You'll Learn

What community management is: building a loyal audience, not just a large one
The engagement loop: why responding to comments and DMs increases algorithmic reach
Writing responses that feel human: tone, speed, and when to move a conversation to DM
Handling negative comments, complaints, and trolls: what to respond to, what to ignore, what to escalate
Crisis communication: what to do in the first 24 hours when something goes wrong for a brand online
Brand reputation monitoring: tracking mentions, tags, and sentiment across platforms
Influencer outreach: identifying the right creators, writing an outreach DM, and structuring a collaboration brief
User-generated content (UGC): how to encourage it, curate it, and use it without infringing on rights
Building a brand community: the difference between followers and an audience that advocates for the brand
Algorithm behaviour in 2026: what each platform rewards and how to work with it

Project

Project 4 — Community Engagement Sprint + Influencer Outreach Brief

Run a seven-day active community management sprint on the brand's account: respond to every comment and DM within 24 hours, proactively engage with five accounts in the same niche daily, and document every interaction in a log. Write two influencer outreach DMs — one for a content collaboration, one for a product review. Write a crisis communication response for a hypothetical brand scenario. Delivered as an engagement log, two outreach DMs, and one crisis response document.

What You'll Learn

Why organic reach alone is not enough and when paid advertising makes sense
Meta Ads Manager: campaigns, ad sets, and ads — the three-layer structure
Campaign objectives: awareness, traffic, engagement, leads, and conversions — choosing the right one
Audience targeting: core audiences, custom audiences, and lookalike audiences
The Meta Pixel: what it does, why it matters, and how retargeting works
Writing ad creative that converts: static images, carousels, and short video ads
Budget strategy: daily vs. lifetime budgets, starting small, and scaling what works
Reading ad performance: CTR, CPC, CPM, ROAS, and frequency — what each means and when each signals a problem
A/B testing ad creative and audiences before scaling spend
LinkedIn Ads and TikTok Ads overview: how they differ from Meta and when to use each

Project

Project 5 — Live Meta Ad Campaign

Plan, launch, and run a real Meta ad campaign for the brand from your strategy brief — minimum ₦5,000 budget or equivalent. Define the objective, build two ad sets targeting different audiences, create at least three ad variations, and run the campaign for a minimum of five days. Pull the results and write a one-page campaign report: total spend, results achieved, cost-per-result, and what you would change next time. Delivered as a campaign report with Ads Manager screenshots.

What You'll Learn

How social media managers work with clients: onboarding, reporting cadence, and monthly communication
Writing a social media proposal: what to include, how to present it, and how to handle objections
Pricing social media management: retainer models, per-platform rates, and what the Nigerian and global market pays
Contracts and scope management: protecting yourself from scope creep before it starts
Managing multiple clients: Buffer, Later, Hootsuite, and Notion for client dashboards
Pitching and winning your first client: what to say, what to show, and what to offer
The monthly report that makes clients renew: structure, tone, and what to emphasise
Building a portfolio that attracts clients and employers
Next steps: social media director, performance marketing, content strategy, brand management

Capstone Project — Full Social Media Management Portfolio

Run a complete four-week managed social media presence for a real brand, business, or personal brand. All strategy, content, analytics, community management, and a paid campaign brought together in one client-ready deliverable package.

A completed client-ready portfolio package is required to complete the course.

Required:

Updated strategy brief reflecting what the data taught you over four weeks
30-day content calendar with 20 published posts across at least two platforms
Monthly analytics report with KPIs, insights, and a forward plan
Community management log showing active engagement over four weeks
At least one paid ad campaign with documented results
A social media management proposal and pricing document ready to send to a real client
Portfolio page collecting all six weeks of work with a shareable link
3-minute video presenting your strategy, results, and recommendations as if to a real client

End-of-Course Outcome

6 Projects — A Complete Social Media Portfolio

Week	Project	Output
Week 1	Social Media Strategy Brief	Published Strategy Document
Week 2	30-Day Content Calendar + 10 Posts	Live Published Content
Week 3	Analytics Report & Optimisation Plan	Client-Ready PDF Report
Week 4	Community Engagement Sprint + Outreach	Engagement Log · Outreach DMs
Week 5	Live Meta Ad Campaign	Real Campaign · Results Report
Week 6	Full Management Portfolio (Capstone)	Client-Ready Portfolio Package

You finish the course with six documented projects, a live content portfolio, real ad campaign results, and a client-ready proposal — everything needed to land a first client or a social media role.

Why This Curriculum Works

Strategy Before Content

Week 1 is entirely strategy — no posts, no design, no tools. Understanding the audience, the platform, and the goal before creating a single piece of content is what separates social media managers from people who post and hope.

Real Analytics, Real Decisions

Week 3 pulls live data from published content and turns it into a formal client report. Students do not learn analytics in theory — they learn it by reading their own numbers and deciding what to do differently.

A Real Ad Budget Is Required

Project 5 requires a real Meta ad campaign with real spend. There is no substitute for running live ads. The decisions made under budget pressure and the reporting that follows cannot be simulated in a worksheet.

The Capstone Is a Client Package

The final deliverable is not a presentation — it is a complete client-ready portfolio package with a strategy brief, published content, analytics, a community log, ad results, and a pricing proposal. Students graduate with everything a potential client or employer would ask to see.

Price

₦25,000