A rigorous, project-driven curriculum for managing social media professionally — from platform strategy and content creation to analytics, paid advertising, and growing real audiences for real brands. By Week 6, you will have managed a live social media presence, run a real ad campaign, and built a client-ready portfolio that proves your results.
Highlights
Project 1 — Social Media Strategy Brief
Choose a real Nigerian business, community organisation, or personal brand with an existing but underperforming social media presence. Write a full strategy brief covering: an audience persona with demographics and platform behaviour, competitor analysis of three accounts in the same space, platform recommendations with justification, content pillars — the three to five core topics the account will own, a brand voice guide with three tone examples, and three SMART goals for the next 30 days. Delivered as a Notion page or Google Doc with a shareable link.
Project 2 — 30-Day Content Calendar + 10 Published Posts
Build a complete 30-day content calendar for the brand from your Week 1 strategy brief. Map each post to a content pillar, format (static, carousel, video, story), and platform. Produce and publish 10 posts from the calendar — a mix of at least three formats, all designed in Canva, all with captions written using the copywriting frameworks from class. Delivered as a Notion or Google Sheet calendar plus a folder of the 10 published posts with their live links.
Project 3 — Analytics Report & Optimisation Plan
After two weeks of published content, pull the analytics and write a formal monthly performance report. Must include: all KPIs measured against the Week 1 goals, the top three performing posts with analysis of why they worked, the bottom three with a diagnosis, engagement rate for the account overall, and a specific 30-day optimisation plan with three content changes to test. Delivered as a PDF report formatted well enough to send to a real client.
Project 4 — Community Engagement Sprint + Influencer Outreach Brief
Run a seven-day active community management sprint on the brand's account: respond to every comment and DM within 24 hours, proactively engage with five accounts in the same niche daily, and document every interaction in a log. Write two influencer outreach DMs — one for a content collaboration, one for a product review. Write a crisis communication response for a hypothetical brand scenario. Delivered as an engagement log, two outreach DMs, and one crisis response document.
Project 5 — Live Meta Ad Campaign
Plan, launch, and run a real Meta ad campaign for the brand from your strategy brief — minimum ₦5,000 budget or equivalent. Define the objective, build two ad sets targeting different audiences, create at least three ad variations, and run the campaign for a minimum of five days. Pull the results and write a one-page campaign report: total spend, results achieved, cost-per-result, and what you would change next time. Delivered as a campaign report with Ads Manager screenshots.
Run a complete four-week managed social media presence for a real brand, business, or personal brand. All strategy, content, analytics, community management, and a paid campaign brought together in one client-ready deliverable package.
A completed client-ready portfolio package is required to complete the course.
Required:
| Week | Project | Output |
|---|---|---|
| Week 1 | Social Media Strategy Brief | Published Strategy Document |
| Week 2 | 30-Day Content Calendar + 10 Posts | Live Published Content |
| Week 3 | Analytics Report & Optimisation Plan | Client-Ready PDF Report |
| Week 4 | Community Engagement Sprint + Outreach | Engagement Log · Outreach DMs |
| Week 5 | Live Meta Ad Campaign | Real Campaign · Results Report |
| Week 6 | Full Management Portfolio (Capstone) | Client-Ready Portfolio Package |
You finish the course with six documented projects, a live content portfolio, real ad campaign results, and a client-ready proposal — everything needed to land a first client or a social media role.
Week 1 is entirely strategy — no posts, no design, no tools. Understanding the audience, the platform, and the goal before creating a single piece of content is what separates social media managers from people who post and hope.
Week 3 pulls live data from published content and turns it into a formal client report. Students do not learn analytics in theory — they learn it by reading their own numbers and deciding what to do differently.
Project 5 requires a real Meta ad campaign with real spend. There is no substitute for running live ads. The decisions made under budget pressure and the reporting that follows cannot be simulated in a worksheet.
The final deliverable is not a presentation — it is a complete client-ready portfolio package with a strategy brief, published content, analytics, a community log, ad results, and a pricing proposal. Students graduate with everything a potential client or employer would ask to see.