A practical LinkedIn branding and visibility training designed to help professionals position themselves strategically, communicate their value clearly, and attract opportunities through intentional visibility. By Week 6, students have an optimised LinkedIn profile, a clear professional positioning, a sustainable content strategy, and a 30-day LinkedIn visibility plan ready to execute.
Highlights
Audit your LinkedIn profile as it stands today. Screenshot your current headline, about section, and profile photo. Write two sentences answering: What do I want to be known for professionally, and who do I want to find me? These will guide everything in Week 2.
Rewrite your LinkedIn headline using the value-positioning formula. Optimise your About section in three paragraphs: who you are, what you do, and who you serve. Update your profile photo and banner if needed. Submit your updated profile link.
Create three LinkedIn post ideas based on your content pillars. Write one full post using the hook-body-takeaway structure and publish it before the next session. Share the published post link.
Comment intentionally on three industry posts — not "great post!" but substantive engagement that adds a perspective or asks a meaningful question. Draft a networking message to one professional you genuinely want to connect with. Connect with five intentional professionals in your field.
List three topics you can speak about consistently and with authority. Write a short story-based LinkedIn post — a real experience that taught you something professionally — and publish it. Identify two visibility opportunities in your industry (a podcast, panel, newsletter, community, or event where your voice would add value).
Create a 30-Day LinkedIn Visibility Plan. The plan must include: a weekly posting schedule (how many posts, what types, which content pillars), a networking routine (how many new connections per week, engagement targets), three measurable visibility goals for the next 30 days, and one visibility opportunity you will actively pursue.
|------|-----------|--------| | Week 1 | Profile Audit + Intent Statement | Screenshot · Two-Sentence Statement | | Week 2 | LinkedIn Profile Optimisation | Live Optimised Profile · Positioning Statement | | Week 3 | Content Creation + First Post | Three Post Drafts · Published Post | | Week 4 | Intentional Networking Sprint | Comments · Networking Message · 5 Connections | | Week 5 | Thought Leadership + Opportunities | Published Story Post · 2 Opportunities Identified | | Week 6 | 30-Day Visibility Plan (Final) | Complete Visibility Plan · Measurable Goals |
Students finish the programme with an optimised LinkedIn profile, a clear professional positioning, a sustainable content and networking routine, and a 30-day plan to keep growing after the training ends.
Every session focuses on one clear theme and ends with one practical action. No participant finishes a week without something tangible done — not just learned.
Each week's assignment requires something real: a published post, a live profile link, a sent message, an identified opportunity. Theory without execution produces no visibility.
The entire programme is structured around building habits, not performing a one-time transformation. By Week 6, participants are not finishing a course — they are starting a routine.
Platform choices, networking approaches, content style, and opportunity identification are all calibrated for professionals building visibility in Nigeria and across Africa — for both local and international audiences.